Kroger Wellness Festival

At the Kroger Wellness Festival, Bai and Core needed to stand out in a crowded wellness space, drive product trial and show consumers how each brand’s unique health benefits could fit naturally into their everyday routines. We created a multi-brand experience that brought each brand’s wellness story to life, leveraging Bai’s partnership with Sydney Sweeney and Core’s partnership with USA Gymnastics. Product sampling invited attendees to try the beverages, while an interactive inspiration wall encouraged them to connect their own wellness goals with the brands. The result was an uplifting celebration of everyday wellness, empowering consumers to fuel their bodies, embrace their personal wellness goals and thrive.