Google Gemini x McLaren

At the U.S. Grand Prix in Austin, the challenge was to bring Google Gemini’s Nano Banana to life in a way that made AI-powered creativity feel as fast, fearless and fun as F1 itself. We created The Gemini Zone, an immersive garage-meets-digital-gallery experience where fans could experiment with AI-powered image and video generation, transform playful props into dynamic videos, and create custom AI headshots. Brand ambassadors served as pit crew, helping fans fine-tune prompts and explore Gemini’s creative possibilities. The result was an interactive, trackside introduction to AI that brought Google’s technology into the world of F1 fandom, making it tangible, accessible and as effortless as hitting the accelerator.