Coors Light Las Vegas Golf Classic

The Las Vegas Golf Classic is a high-energy, star-studded charity weekend hosted by Patrick Mahomes in support of his 15 and the Mahomies Foundation, which works to uplift children in underserved communities. For Coors Light, it was an opportunity to bring its “Choose Chill” platform to life in a premium, culturally relevant setting. Across three packed days, the weekend brought together celebrity golf teams, a glamorous gala, a live auction, the Practice Round, Tournament and Awards Ceremony. We brought the chill to the course, literally, with premium Chill Stations, buzzworthy on-course golf challenges, a luxe Chill Lounge and a limited-edition golf capsule collection that sold out entirely. The result was a cohesive Coors Light experience that carried “Choose Chill” across a star-studded charity weekend, elevating the guest experience while supporting a cause bigger than the brand.