Chain x Instacart Dinner

Instacart wanted to bring its “Cart Classics” campaign into the real world with an experience that celebrated the nostalgia of comfort food while putting its CPG partners at the center of the story. Working with Chain, we transformed the brief into an immersive pop-up dinner experience featuring a menu by chef Frankie Gaw, with familiar grocery shopping cues reimagined as unexpected moments of discovery. From a CPG photo gallery hall to custom packaging, dinner delivered by grocery cart and nostalgic details like interactive paper menus and branded checkout lane dividers, every touchpoint extended the Cart Classics identity and connected guests to the brands behind the food. The result was a playful, highly considered brand experience that brought Instacart’s campaign to life and celebrated the beloved brands guests had grown up with in a fresh, unexpected way.