Abbott x Real Madrid

Abbott wanted to drive awareness and conversion for Pedialyte Sport and ZonePerfect bars by building relevance beyond the point of purchase and connecting both brands with consumers’ everyday wellness routines. Leveraging Abbott’s partnership with Real Madrid, we developed an integrated campaign that brought sports nutrition to life for fans and shoppers. The “Kick Up Your Nutrition” experiential activation invited consumers to get in the game through interactive soccer challenges, while sweepstakes and influencer support extended the campaign beyond the event, connecting the brands with fans across multiple touchpoints. The result was a campaign that turned the power of a global sports partnership into meaningful consumer engagement and helped Abbott secure multiple out-of-aisle retail displays, giving both brands greater visibility where purchase decisions happen.