Gary Fox-Robertson
Allstate
Mayhem's coming for your phone
- Year
- 2021
- Role
- Creative Director, Copy
- Industry
- Financial Services
About the project
Mayhem is everywhere, always messing with your house and your car. And now he's coming for your phone.
This campaign - including the first-ever Mayhem commercial produced in-house - promoted a partnership with Walmart and saw everyone's favorite insurance character dressing up as an elf on a shelf and wrecking phones from the inside.
View live project
Brand StrategyCampaignsConceptingCreative DirectionCopywritingStorytellingSocial MediaIntegrated CampaignsTone of Voice
