It's not a sale

Most people know Aldi as a low-budget grocery store. We wanted to change that. We want people to not think of Aldi as low-budget but instead as THE place for savvy consumers. Using SALESALESALE!!! tropes, we created a wildly successful campaign across social media, film and display. We doubled the number of followers on social, boosted engagement by 200% and, yes, got the cash registers ringing.