Jerome Tupa — Pilgrimage Campaign

For 50 years, Jerome Tupa has been creating abstract paintings that explore the intersection of environment, faith, and humanity—a focus that has expressed itself through the practice of "pilgrimage." Our goal was to take his storied work and brand it for a new digital audience. We had the uncommon privilege of joining Tupa on one of his most recent pilgrimages to Asia. Follow along—like we did—as Jerome explores the rich and vibrant culture of Thailand with a paint brush in hand.