Switchboard

CentraCare

CentraCare — Here For Your Whole Life

When the Central Minnesota-based healthcare system rebranded with the tagline, "Here for your whole life," we were given the opportunity to produce a brand film that captures both the sweetness and gravity of these words.

North Central Upfitting

North Central Upfitting — Brand Campaign

When a truck isn't set up right, jobs take longer, crews get frustrated, and it adds up fast — that's the problem North Central Upfitting was built to solve. The company builds work trucks around how crews actually use their equipment, serving fleet, commercial, law enforcement, and emergency response clients. Being employee-owned means the people quoting and building each truck have a direct stake in getting the details right. We had the opportunity to serve North Central Upfitting by shooting a brand video showing how they build trucks unique to each client. This video will show new customers how North Central Upfitting is different than other upfitters.

Jerome Tupa — Pilgrimage Campaign

For 50 years, Jerome Tupa has been creating abstract paintings that explore the intersection of environment, faith, and humanity—a focus that has expressed itself through the practice of "pilgrimage." Our goal was to take his storied work and brand it for a new digital audience. We had the uncommon privilege of joining Tupa on one of his most recent pilgrimages to Asia. Follow along—like we did—as Jerome explores the rich and vibrant culture of Thailand with a paint brush in hand.