SCALING THE HYPE AND TICKET SALES OF A LIMITED TIME EVENT

CHALLENGE 2025 was a strong year for the F1 US Grand Prix: $79.8M in ticket revenue, with hospitality the growth engine at $28.3M (+16% vs 2024). Elevate’s 2026 priority was to grow overall sales with hospitality top of mind. STRATEGY & ACTION In 2025, six race-focused ads ran across all campaigns and optimizations (Traffic, Lead and Conversion). 2025 campaigns were also time constrained, with conversion campaigns only launching in July, by which point 60% of grandstand and hospitality revenue was already sold. Elevate’s 2026 USGP media strategy aligned creative with audience persona, and product offer with core buying windows. Built five core audience-creative pairings on Meta: suite, Guest House and turn-specific statics to a grandstand-only Advantage+ campaign, top-25% household income and hospitality buyer lookalikes; hype video and FOMO statics to F1 driver and team interest; concert announcements to musician interest. Folded hospitality into the high-ATP grandstand campaigns and seeded audiences from ticket-type purchase lists, so the copy did the targeting: "Secure your grandstand seat now before the best views are gone." RESULTS By July 2026, drove + 62% Hospitality Sales YoY, driven +41% Hospitality Sales Full Year-to-Date