LOCAL DEMAND GENERATION ACROSS NINE DAILY-TRADING LOCATIONS

CHALLENGE CAMP runs nine family experience stores, each dependent on daily local footfall and refreshed by rotating limited-time attractions. Elevate inherited an account working against itself: national rather than local targeting, campaigns fragmented by gender and match type, target-ROAS floors throttling delivery, and lifetime budgets that made pacing uncontrollable. Only 37% of the approved monthly budget was reaching market. STRATEGY & ACTION Rebuild around the individual location. Establish where each market saturates and right-size spend to it, replace national reach with market-calibrated local targeting, give every store a full funnel from brand demand through category prospecting, and move the scorecard off platform ROAS onto fill rate, conversion rate, return on ad spend and spend as a share of revenue. Stabilized pacing across all nine markets and moved from lifetime to daily budgets, then launched a net-new structure on 1 September - every Meta campaign rebuilt plus 54 new Google campaigns: Three campaigns per market: core brand, attraction, non-brand Radii 3–5 miles urban, 15–25 miles suburban; presence-only on category terms Brand exclusions so prospecting cannot reclaim demand CAMP already owned RESULT Against a back-to-school demand decline, weekly media spend was reduced by 25% while every core measure improved: ticket fill rate up 27%, paid search conversion rate up 36%, return on ad spend up 10%, and spend as a share of recognised revenue down 35%. Includes the Bluey’s House launch at the existing Washington D.C. store, which reached $128,168 in weekly ticket revenue at 84% opening fill.