wendy Weinert

Most marketing directors are either analytics people who can't tell a story, or creatives who can't read a P&L. I've spent my career being both and building teams that don't have to choose. I'm an Integrated Marketing Director with deep experience across DTC eCommerce, B2B, CPG, healthcare, and manufacturing. From scrappy startups where I built the first marketing function from zero, to Fortune 500 organizations where I ran global campaigns across dozens of markets simultaneously. The through-line across all of it is the same: take a complex business problem, find the human story inside it, and build the system that scales it. A few things I'm particularly proud of: At a pure-play eCommerce startup in the furniture, lighting, and home decor space, I built a content and influencer partner program from zero that became the company's primary revenue engine, contributing to 60% of $40M in annual sales. I recruited the partners, drafted the agreements, owned the content calendars, and ran the analytics. At 3M, I owned global integrated marketing for a $370M Food Safety portfolio, delivering 10% year-over-year growth across priority markets through full-funnel B2B strategy spanning awareness, pipeline development, and retention. At Self Esteem Brands, I launched a standalone $5M digital marketing P&L from scratch, onboarding 450 franchisee clients in 6 months and hitting 80% of lead-gen KPIs in year one. And once, I produced a 900% revenue increase through a single experiential marketing event. The kind of result that happens when brand strategy, timing, and execution all land at once. For many years, I've also contributed to Specially For You, a small brand that designs and manufactures custom clothing for people with physical disabilities. It's the work that keeps me grounded in why product and brand actually matter. I've led cross-functional teams of up to 11, managed agencies and direct reports, and executed high-visibility campaigns with enterprise retailers including Walmart, Amazon, Macy's, Walgreens, Tesco, and Kroger. I'm looking for my next Director-level role, ideally with a brand that has a real point of view, a product worth believing in, and a leadership team that wants a marketing partner, not just a marketing vendor. If that sounds like where you're headed, let's talk. I'm open to Director-level roles in integrated marketing, brand, DTC, or omnichannel. Remote-first, available immediately.