Director, Digital Experience

About the Opportunity Oddity is partnering with an established, growing restaurant franchise to find a Director of Digital Experience who will lead the brand's digital marketing, customer acquisition, loyalty, and online ordering strategy. This is a high-impact leadership role for someone who understands how to turn digital marketing investments into measurable business growth. You'll oversee everything from paid media and customer lifecycle marketing to loyalty programs and the digital ordering experience. We're looking for a strategic, data-driven marketer who isn't afraid to roll up their sleeves, challenge existing approaches, and take ownership of performance. What You'll Own - Paid Media Strategy: Lead paid social, search, and digital advertising efforts, optimizing budgets to drive customer acquisition, orders, and return on ad spend. - CRM & Lifecycle Marketing: Oversee email, SMS, push notifications, and automated campaigns that increase engagement, frequency, and retention. - Loyalty Strategy: Develop programs and customer segmentation strategies that encourage repeat purchases and strengthen customer lifetime value. - Digital Experience: Own and optimize the brand's website, mobile app, and online ordering journey to improve conversion and customer experience. - Third-Party Platforms: Manage advertising, promotions, and digital storefront performance across DoorDash, Uber Eats, and Grubhub. - Performance & Analytics: Establish KPIs, evaluate campaign effectiveness, and continuously improve digital marketing ROI. - Cross-Functional Leadership: Partner with marketing, operations, technology, and external agencies to deliver cohesive digital experiences. What We're Looking For 7+ years of experience in digital marketing, performance marketing, e-commerce, or related leadership roles. Deep understanding of paid media strategy, customer acquisition, and ROAS optimization. Experience with CRM, loyalty programs, marketing automation, and customer lifecycle management. Strong analytical skills and a proven ability to translate data into business results. Experience managing digital platforms, agency partners, and marketing budgets. A hands-on, entrepreneurial mindset with the ability to lead strategy and execution. Restaurant, franchise, QSR, or multi-location consumer brand experience is strongly preferred. Why This Opportunity? You'll have significant ownership over the digital channels that directly influence customer acquisition, retention, and revenue. This is an opportunity to shape the digital future of an established consumer brand, work alongside an ambitious marketing team, and make a measurable impact on business performance. Interested? We're looking for a digital marketing leader who measures success in customers acquired, orders generated, and revenue grown—not just impressions and clicks.