Social Strategist

About the Opportunity We're partnering with an emerging MedTech company that's entering an exciting stage of growth following a successful funding round. With new investment, ambitious goals, and an innovative product, the company is looking for a Social Media Strategist to help build its brand presence and bring its story to life. This is an opportunity for someone who wants to do more than manage social accounts. We're looking for a strategic thinker and hands-on creator who can build a social presence from the ground up, translate complex healthcare technology into compelling content, and help establish the company as a recognizable voice in its industry. Reporting directly to the Director of Marketing, you'll have the opportunity to shape the company's social strategy, experiment with new ideas, and make a measurable impact on a growing business. What You'll Do Own the Social Strategy: Develop and execute a comprehensive social media strategy aligned with brand awareness, audience engagement, and business growth objectives. Build the Brand: Establish a distinct, credible, and engaging social presence across platforms including LinkedIn, Instagram, and other relevant channels. Create Compelling Content: Develop content calendars, write engaging copy, and collaborate on creative assets including short-form video, graphics, thought leadership, and educational content. Make Complex Simple: Translate technical medical concepts, product innovations, and industry insights into accessible, engaging stories for different audiences. Drive Growth: Identify opportunities to increase followers, engagement, website traffic, and qualified interest through organic and paid social initiatives. Lead Community Engagement: Monitor conversations, engage with relevant audiences, and identify opportunities to strengthen relationships with industry professionals, customers, and partners. Measure What Matters: Track performance, analyze results, and continuously optimize content and campaigns based on meaningful KPIs. Collaborate Across Teams: Work closely with marketing, product, sales, and leadership to ensure consistent messaging and support major company initiatives. Stay Ahead: Monitor emerging trends, competitive activity, and new social formats to keep the brand relevant and differentiated. What We're Looking For - 3–5+ years of experience in social media strategy, content marketing, or digital marketing, preferably within a startup, agency, healthcare, or technology environment. - Demonstrated success building and growing social media audiences through organic content and strategic campaigns. - Strong writing, storytelling, and content development skills, with an ability to simplify complex topics. - Experience managing social media channels, content calendars, and performance reporting. - Working knowledge of paid social advertising, particularly LinkedIn and Meta. - Comfort directing short-form video, visual content, and other social-first creative assets. - A strong understanding of social analytics and the ability to connect performance metrics to business objectives. - Experience navigating healthcare marketing regulations, medical claims, or compliance review processes is a plus. What Makes You a Great Fit You're equal parts strategist and creator. You understand that social media isn't just about posting consistently. It's about building an audience, earning trust, and creating content that makes people care. You thrive in environments where the playbook hasn't been written yet. You're comfortable testing new ideas, rolling up your sleeves, and turning a big-picture vision into something tangible. Most importantly, you're excited about the opportunity to help an emerging MedTech company establish its voice during a pivotal stage of growth. Why This Opportunity? Get in Early: Join a recently funded company entering its next phase of growth. Make Your Mark: Help establish the brand's social identity, voice, and content strategy. High Visibility: Work directly with the Director of Marketing and collaborate with company leadership. Creative Ownership: Bring fresh ideas, experiment with new approaches, and influence the direction of the brand. Meaningful Work: Help communicate innovations in medical technology that have the potential to improve people's lives. We're looking for someone who's ready to build, create, and grow alongside an ambitious team. If you're a social strategist who enjoys turning complex ideas into compelling stories, we'd love to hear from you.