Marketing Director

About Kinly Kinly is a new platform connecting marketing and creative professionals with the brands, agencies, and recruiters looking for them. Built by the team behind Oddity, we're on a mission to make finding the right people and opportunities easier. We're a 100% bootstrapped startup with big ambitions. We're early, moving quickly, and looking for someone to help us grow. About the Role We're hiring a Senior Marketing Strategist to lead Kinly's go-to-market strategy, social media presence, and audience growth. This is a hands-on role for someone who can think strategically, execute creatively, and build a brand from the ground up. You'll work directly with leadership to drive awareness, acquire new members, and turn early momentum into sustainable growth. What You'll Do - Go-to-Market: Develop and execute strategies to launch, position, and grow Kinly across our four audiences: talent, agencies, brands, and recruiters. - Social Strategy: Own our social presence, content strategy, and campaigns across LinkedIn, Instagram, TikTok, and other relevant channels. - Member Acquisition: Build campaigns that drive registrations, engagement, and paid membership conversions. - Brand Awareness: Identify partnerships, collaborations, and creative opportunities to introduce Kinly to the marketing and creative industry. - Community Growth: Develop initiatives that encourage members to engage, share, and advocate for Kinly. - Performance: Track KPIs, test new approaches, and continuously optimize marketing efforts. What We're Looking For 5+ years of experience in marketing strategy, growth marketing, or digital marketing. Experience developing go-to-market strategies and growing brands or platforms. Strong understanding of social media, content strategy, and audience acquisition. Excellent writing, storytelling, and creative thinking skills. Comfortable balancing big-picture strategy with hands-on execution. Resourceful, entrepreneurial, and comfortable working in a fast-moving startup. Experience with SaaS, marketplaces, creative agencies, or recruiting platforms is a plus. Why Kinly? This is an opportunity to get in early and play a meaningful role in building something from the ground up. You'll have creative freedom, direct access to leadership, and ownership over how Kinly grows. We're looking for a builder. Someone who can make a big impact without a big budget and is excited about helping shape the future of a new platform. Kinly — Find Your People.