TRUBAR

Inspired by dessert flavors, TRUBARs are protein bars for the girlies. They’re the walking embodiment of having your cake and eating it too. Acadia took over their organic and paid social in early 2025 as they went through rapid growth and a lot of new product and retailer launches. I was responsible for their organic social accounts and integrating product launches and collabs. Highlights: 2025 Q2: Massive reach growth with total views surging to 2.97M (up 346.2%). 2025 Q2: Rekindled their TikTok with Impressions and video views up 40,698% to over 8 million and engagement jumped 3,337% to 10,825. 2025 Q4: Organic social engagements (28K+) and impressions (1.8M), exceeded benchmarks by nearly 4x in Q4. 2026 Q1: 4.3% Net follower growth, 40M Impressions and 26k engagements