Caroline Walters

With over 8 years of professional experience, I specialize in developing and executing organic social media strategies that amplify brand storytelling and drive audience engagement. Most recently, as a Social Media Strategist at Northrop Grumman, I collaborated with cross-functional teams to craft impactful narratives for the space and defense sectors. Leveraging platforms like LinkedIn, YouTube, Twitter/X, and Instagram, I built content strategies that resonated with key audiences and utilized Sprinklr Social for metrics reporting, listening, and advocacy. My mission is to create compelling, data-driven content strategies that align with organizational goals and foster meaningful connections. I thrive in collaborative environments where I can use my expertise in social media measurement, content marketing, and project management to support innovative communication initiatives.