Amanda Atoyebi Pro

Amanda is the Founding Partner and the Chief Strategy Officer of Red Thread Strategy Partners, where she specializes in transformative commerce strategy that helps brands and agencies cut through complexity and unlock growth. With an MBA from Xavier University and experience across retail, market research, consultancy, and big agency life, she has built her career at the intersection of commerce, creativity, and consumer behavior. For Amanda, strategy isn’t about decks or buzzwords, it’s about being heard in a room designed to ignore you. Over the years, she has generated her own research, frameworks, and tools used to dig beneath the surface of shopper decision-making, uncovering the insights that move brands forward in meaningful ways that help move the needle. Amanda has had the privilege of solving challenges for brands across categories, including PepsiCo (Gatorade, Tropicana, Quaker Oats), Sargento Cheese, Johnsonville Sausage, Generac, Colgate, Unilever, Elanco Animal Health, Chobani, La Colombe, Kellanova, Ghirardelli, Energizer, e.l.f. Cosmetics, Ingredion, and many more. From food to beauty, from pet health to energy, each has shaped her ability to find the red thread that connects shoppers to the products and services they choose. Amanda thrives on challenges in the commerce space, whether it’s helping an emerging brand earn its first shelf space or supporting global players navigating new channels. What connects it all is her passion for helping brands not just grow but succeed in ways that matter. If you’re curious about strategy, shopper insights, or just want to swap stories about navigating the commerce world, let’s connect! https://outlook.office.com/book/[email protected]/?ismsaljsauthenabled